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When Two Firms Which Do Not Participate in the Same

question 25

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When two firms which do not participate in the same industries, for example, a software company and a fast food restaurant company, decide to merge, the result is called a ________ merger.

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Definitions:

Rational

Pertaining to the quality of being based on, or in accordance with, reason or logic.

Western Philosophy

A philosophical tradition originating in the Western world, broadly encompassing the philosophy of ancient Greece and Rome, medieval European philosophy, and modern Western thought.

Cognitive Dissonance

State of psychological tension produced by simultaneously having two opposing cognitions. People are motivated to reduce the tension, often by changing or rejecting one of the cognitions. Festinger proposed that we seek harmony in our attitudes, beliefs and behaviours and try to reduce tension from inconsistency among these elements.

Japanese Participants

Individuals from Japan taking part in an activity, study, or event.

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