Enok, a Prospective Franchise Owner, Is Looking to Keep His

question 101

Multiple Choice

Enok, a prospective franchise owner, is looking to keep his monthly costs as low as possible. The franchisor he is checking out is advertising that royalty payments of 8% of sales could be as high as $300,000 per month. The franchisor is claiming that a franchisee can expect monthly sales to be as high as

• A) $3,125,000.
• B) $3,000,000.
• C) $3,750,000.
• D) $300,000.

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Definitions:

Utility Function

A mathematical representation of how different quantities of goods or services are ranked according to their desirability for a consumer.

Initial Endowment

The initial distribution of income, wealth, or resources that individuals or organizations possess before entering into any market transactions.

Numeraire

A unit of account in which prices are expressed in an economic model, facilitating comparison and calculation.

Competitive Equilibrium Price

The price level at which the quantity supplied equals the quantity demanded in a competitive market, ensuring no excess supply or demand.