In One Test Before Product Launch, Customers Try a Sample

question 7

Multiple Choice

In one test before product launch, customers try a sample product and are then surveyed to understand whether they would buy / use the product again. This is known as

• A) premarket testing.
• B) market testing.
• C) alpha testing.
• D) concept testing.
• E) pre-launch testing.

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Definitions:

Fiscal Period

A specific time frame, such as a month, quarter, or year, used for financial accounting and reporting purposes.

Salary Expense

The total expense incurred by a company to compensate its employees on a salaried basis during a specific period.

Salaries Payable

An account recording the amount owed to employees for services rendered but not yet paid.

Weekly Salaries

Weekly salaries are fixed amounts paid to employees on a weekly basis as compensation for their work.