One of the Potential Benefits to a Firm of Introducing

question 64

Multiple Choice

One of the potential benefits to a firm of introducing new-to-the-world products or services is

• A) cost savings.
• B) late majority marketing.
• C) establishing a completely new market.
• D) the ability to avoid paying pioneers for new product development.
• E) capitalizing on existing consumer preferences.

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Definitions:

Flow

A mental state of operation in which a person performing an activity is fully immersed, experiencing a feeling of energized focus, full involvement, and enjoyment in the process.

Strengths-Based Leadership

A leadership strategy focusing on the identification and maximization of an individual’s strengths, rather than focusing on weaknesses.

External Rewards

Incentives provided from an outside source, such as money or praise, to motivate behavior or acknowledge achievement.

Directive Leadership Style

A leadership approach where the leader gives clear and authoritative directions to subordinates, setting clear standards and expectations.