Brian Is Trying to Sell a New Line of Ultrasound

question 68

Multiple Choice

Brian is trying to sell a new line of ultrasound imaging equipment. Unlike existing technology, these machines are compact, creating the potential for general practice physicians to have and use them in their offices. Brian is trying to identify innovators in his market, knowing these customers will

• A) spread positive word of mouth to other physicians.
• B) buy one for each office in their practices.
• C) reposition his products.
• D) create demand among the late majority.
• E) not need any service or support when using the product.

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Definitions:

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