The Diffusion of Innovation Theory Is Useful to Marketers in Helping

question 132

Multiple Choice

The diffusion of innovation theory is useful to marketers in helping them

• A) adjust to the performance life cycle.
• B) avoid the cost of concept testing.
• C) predict which types of customers will buy their product immediately and later.
• D) predict how long it will take for a new product to gain market acceptance.
• E) forecast sales for a new product.

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Definitions:

Urban

Relating to, or characteristic of a city or town.

Rural

Rural areas are regions located outside towns and cities, often characterized by small communities, agriculture, and natural environments, with lower population density and infrastructure compared to urban areas.

Status of Women

Refers to the social, economic, and legal position of women in a society, often highlighting disparities in rights, opportunities, and treatment compared to men.

Eighteenth-Century

Refers to the period from 1701 to 1800, marking a century that experienced the Enlightenment, significant technological advancements, and pivotal changes in political landscapes globally.