When Conducting Exploratory Concept Testing for Her Firm's New Internet

question 105

Multiple Choice

When conducting exploratory concept testing for her firm's new Internet anti-piracy software, Dee knows the most important question is

• A) how long it will take to bring the software to market.
• B) whether respondents would purchase the software if it becomes available.
• C) who will determine the price to be charged.
• D) where the product should be sold.
• E) which computer trade show will be used to introduce the product.

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Definitions:

Competition

The rivalry among businesses to sell their goods and services to consumers, driving innovation and keeping prices low.

Great Depression

A severe worldwide economic downturn that lasted throughout the 1930s, marked by widespread unemployment and poverty.

Monetary Contraction

A decrease in the money supply in an economy, often implemented by central banks to control inflation.

Trade Restrictions

Measures imposed by governments to regulate or limit international trade.