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Beverly is assessing the results of a new product launch of a series of e-books for her bookstore. When evaluating the results, Beverly will likely consider all of the following EXCEPT
Concrete
Pertaining to material objects, physical construction, or specific, tangible ideas as opposed to abstract concepts.
Symbolic Interaction Theory
Theory that people make sense of the world based on their interpretation of words or symbols used by others.
Semantics
The branch of linguistics and logic concerned with meaning, including the relations between signs and what they denote.
Dissonance Theory
A psychological model proposing that inconsistency among beliefs, attitudes, or behaviors creates discomfort leading to an alteration in one of them to reduce the dissonance.
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