Which of the Following Is NOT a Characteristic of Products

question 76

Multiple Choice

Which of the following is NOT a characteristic of products in the maturity stage of the product life cycle?

• A) Laggards are a major focus of marketing efforts.
• B) Price competition is intense.
• C) Marketing costs increase as firms defend their market share.
• D) The market may become saturated because nearly all potential customers have adopted the product.
• E) To increase the customer base, firms consider entry into new markets and new market segments.

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Definitions:

Visual-spatial Ability

The capacity to perceive, analyze, and understand visual information in the environment and to visualize and manipulate objects in space.

Personal Fable

The belief that our feelings and ideas are special and unique and that we are invulnerable; one aspect of adolescent egocentrism.

Reading Problems

Difficulties in recognizing written words, understanding them, and reading effectively.

Menarche

The onset of menstruation.