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Using the Diffusion of Innovation Theory, What Factors Contributed to the Rapid

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Essay

Using the diffusion of innovation theory, what factors contributed to the rapid adoption and success of Amazon.com?


Definitions:

Short-Term Memory

A cognitive system with a limited capacity that is capable of temporarily holding information available for processing.

Reticular Formation

A network of nerves in the brainstem involved in regulating wakefulness and sleep-wake transitions.

Sleeping

The natural resting state in which the body is not active, the mind is unconscious, and the body can repair and rejuvenate itself.

Cerebellum

A region at the back of the brain that plays a key role in motor control, coordination, precision, and timing of movements.

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