What Is the Best Situation in the Circles for a Successful

question 76

Multiple Choice

What is the best situation in the Circles for a Successful Value Proposition framework?

• A) The firm's benefits overlap with both customer needs / wants and competitors' benefits.
• B) The firm's benefits overlap with customer needs / wants but not with competitors' benefits.
• C) The firm's benefits overlap with competitors' benefits but not with customer needs / wants.
• D) Customer needs / wants overlap with both the firm's benefits and competitors' benefits.
• E) None of the three circles overlaps.

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Definitions:

Reaction Formation

A defense mechanism by which individuals reduce anxiety by taking up the opposite feeling, impulse, or behavior.

Unconscious Impulses

Desires or motivations that reside outside conscious awareness but can influence behavior.

Acceptable

Deemed appropriate or satisfactory by societal or specific group standards.

Repression

A defense mechanism in psychoanalytic theory where distressing thoughts and feelings are unconsciously blocked from conscious awareness.