Examlex
A firm must evaluate segments based on their attractiveness; identify the five criteria and explain how a firm would use this information to establish whether a segment is worth pursuing.
Population
The entirety of individuals or items under consideration for a statistical analysis or survey.
Parameter
A characteristic or measure that summarizes an aspect of a population or system, often used in statistical or mathematical models.
Descriptive Measure
Refers to statistics that summarize or describe the important characteristics of a data set, including measures like mean, median, and standard deviation.
Sample
A subset of a population selected for measurement, observation, or questioning to provide statistical information about the population.
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