________ Segmentation Is the Most Common Basis of Consumer Market

question 111

Multiple Choice

________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach.

• A)Geographic
• B)Psychographic
• C)Behavioral
• D)Benefits
• E)Demographic

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Definitions:

Gross Profit

The amount by which sales revenue exceeds the cost of goods sold, prior to the subtraction of administrative and other expenses.

Income From Operations

The profit generated from a company's regular, core business operations, excluding any earnings from investments and other non-operational sources.

Operating Expenses

Expenses incurred from the regular activities of a business, such as rent, utilities, and salaries.

Perpetual System

A method of inventory accounting in which the inventory levels are updated in real-time with each sale or purchase.