PRIZM and Tapestry Divide and Sort Small Geographic Areas into Categories

question 63

Multiple Choice

PRIZM and Tapestry divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics.These market research tools are examples of __________ segmentation.

• A) geodemographic
• B) benefit
• C) psychographic
• D) loyalty
• E) geographic

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Definitions:

Oral Contract

An oral contract is an agreement between parties that is spoken and not written down, yet is legally binding, although more difficult to prove than written contracts.

Corporate Client

A business entity that receives services or advice from a professional firm.

Plaintiff Lawyer

A legal professional who represents the complainant or victim initiating a lawsuit in a court of law.

Generally Accepted Accounting Principles

A set of accounting standards, principles, and procedures that companies must follow when compiling their financial statements in the U.S.