Social Networking Sites That Compete Directly with Facebook Have a Difficult

question 71

Multiple Choice

Social networking sites that compete directly with Facebook have a difficult time surviving; however, LinkedIn has survived by focusing on the needs of business professionals, who seek to network with colleagues, share their expertise, post online resumés, and look for new jobs. What segmentation method is LinkedIn using?

• A) loyalty segmentation.
• B) benefit segmentation.
• C) psychographic segmentation.
• D) geodemographic segmentation.
• E) demographic segmentation.

---

Definitions:

Symbolic Interactionists

Sociologists who focus on how individuals use symbols and language to create and interpret social interactions and meanings.

Negotiated Realities

A concept in sociology indicating that reality is not a fixed entity, but is constantly constructed and reconstructed through interaction between individuals and groups.

Post-Structuralism

A philosophical and critical movement that argues structures and systems of thought and language are not universally valid, emphasizing the instability of meanings and the power dynamics in knowledge.

Identify Themselves

The process by which individuals recognize and understand their own attributes, beliefs, and values.