Jake Developed a Toothpaste Using Only Natural Ingredients,and He Has

question 124

Multiple Choice

Jake developed a toothpaste using only natural ingredients,and he has been quite successful selling the product in health food stores and some grocery stores.He has recently developed a toothbrush using bamboo and natural components.Jake is considering a __________,giving the toothbrush the same brand name as the toothpaste in order to have greater brand awareness.

• A) co-brand
• B) brand extension
• C) premium brand
• D) joint brand
• E) natural brand

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Definitions:

Situation-Specific

Pertains to the unique aspects or conditions that apply to a particular circumstance or environment.

Reciprocal Determinism

Bandura’s model that includes environment, behavior, and person as mutually interacting factors.

Bandura

Albert Bandura, a psychologist known for his work on social learning theory and the concept of self-efficacy.

Outcome Expectancies

Beliefs about the outcomes that will result from engaging in a particular behavior.