When a Company Launches a New Product with an Existing

question 53

Multiple Choice

When a company launches a new product with an existing brand name this is known as

• A) a brand extension.
• B) a line extension.
• C) a multi-brand.
• D) a new brand.
• E) co-branding.

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Definitions:

Haptic

The science of touch and its applications, particularly in technology to simulate the experience of touch.

Vesuvian Creatures

Imaginary or mythological beings associated with or inspired by the characteristics of Mount Vesuvius or volcanic environments in general.

Proximal Stimulus

The stimulus registered by the sensory receptors, e.g., the patterns of light on the retina.

Retinal Image

The image projected onto the retina, the light-sensitive tissue at the back of the eye, which is then processed by the brain to form visual perception.