Brands Are Assets That Can Be Legally Protected Through

question 129

Multiple Choice

Brands are assets that can be legally protected through

• A) copyrights and trademarks.
• B) financial reporting.
• C) brand extensions.
• D) generic branding.
• E) corporate branding strategies.

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Definitions:

Utilitarian Function

The practical or useful role served by an object, system, or behavior, typically aimed at satisfying basic needs or accomplishing tasks.

Functional Theory

A theoretical perspective that explains how and why specific social, psychological, or physiological functions contribute to individual or societal stability.

Product Benefits

The advantages or positive outcomes that consumers receive from using a product or service, which meet their needs or desires.

Attitude

A fixed mindset or emotional stance towards a particular thing, typically evident in how an individual acts.