Matt Was Passionate About Abercrombie & Fitch

question 30

Multiple Choice

Matt was passionate about Abercrombie & Fitch.It was the only place he'd buy his clothes.If anyone asked him about clothes,he would talk for what seemed like hours about why he only shopped there.From a strictly marketing perspective,this word of mouth is part of

• A) social insistence.
• B) brand loyalty.
• C) self-actualization.
• D) motivation.
• E) brand extension.

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Definitions:

Mental Age

A measure of an individual's cognitive ability expressed as the age at which an average person reaches the same level of mental capacity.

Chronological Age

The amount of time that has passed since an individual's birth, typically measured in years.

Stanford-Binet Intelligence Scale

A cognitive ability and intelligence test that measures human intelligence across five factors: fluid reasoning, knowledge, quantitative reasoning, visual-spatial processing, and working memory.

Cognitive Functioning

Encompasses mental processes that allow for thinking, learning, memory, problem-solving, and attention.