Efforts to Change a Brand's Focus to Target New Markets

question 47

Multiple Choice

Efforts to change a brand's focus to target new markets or change the image of a brand are called

• A)co-branding.
• B)brand extraction.
• C)brand collusion.
• D)brand repositioning.
• E)brand dilution.

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Definitions:

Fertilization

the process of a sperm cell uniting with an egg cell, resulting in the formation of a zygote and the beginning of pregnancy.

Ova

The female reproductive cells in animals and plants; egg cells in humans.

Genetics

The branch of biology that studies genes, genetic variation, and heredity in organisms.

Inborn

Characteristics, traits, or abilities present at birth, not acquired or learned through experience.