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Andy likes gourmet popcorn,and will spend time trying to find his favorite brand.His girlfriend,Joanne,loves popcorn but doesn't care about brands.For Andy,popcorn is a __________ good while for Joanne it is a __________ good.
Social Identity
The portion of an individual's self-concept derived from perceived membership in a relevant social group, such as a national, religious, or occupational group.
Feigned Scarcity
A tactic wherein a sense of scarcity is artificially created to increase demand or perceived value.
Lowball Technique
A persuasion strategy where an initially favorable offer is made, then its terms are made less favorable.
Evolutionary Psychologists
Scientists who study the psychological adaptations of humans to the changing physical and social environment, particularly from an evolutionary perspective.
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