Examlex
Brad Gordon, a real estate agent, brings together the buyers and sellers of houses as well as commercial property. Brad helps the parties negotiate the terms and conditions of real estate sales, but he does not take title to the property, provide credit, or assume any risks associated with the exchanges he helps negotiate. Because Brad provides only limited services, he is not a true marketing intermediary.
Sherif
A psychologist known for his work on group norms and social influence.
Competition
The activity or condition of striving to gain or win something by defeating or establishing superiority over others.
Free-Rider Effect
Gaining the benefits of group membership by avoiding costly obligations of membership and by allowing other members to incur those costs.
Self-Interest
The consideration of personal benefit or advantage, which often motivates behavior and decision-making.
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