Marketing Intermediaries

question 221

Multiple Choice

Marketing intermediaries

• A) are unlikely to survive in a competitive global economy.
• B) have survived because they can often perform marketing functions faster and at lower cost than producers.
• C) create value, but this value is seldom great enough to justify the added cost they charge for their services.
• D) tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.

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