Which of the Following Statements About Marketing Intermediaries Is True

question 67

Multiple Choice

Which of the following statements about marketing intermediaries is true?

• A) All channels of distribution must contain at least one marketing intermediary.
• B) Marketing intermediaries and their functions can be eliminated.
• C) Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers.
• D) The costs added to products by marketing intermediaries usually exceed the value they add to products.

---

Definitions:

Issues Management

involves the process by which organizations identify, assess, and respond to potential issues or crises that could affect their reputation and operations.

Denial Category

A classification in crisis communication used when an organization denies responsibility for an incident or issue.

Benoit's Theory

A communication theory developed by William L. Benoit focusing on image restoration strategies organizations use to mitigate the impact of negative public incidents.

Lacks Credibility

A condition or situation in which an individual or source is not perceived as trustworthy or believable.