Marketing Intermediaries Have Survived Because They Have Been Able to Perform

question 190

True/False

Marketing intermediaries have survived because they have been able to perform marketing functions more efficiently and effectively than a manufacturer or consumer could perform these functions.

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Definitions:

Otolith

Calcium carbonate granule associated with sensory receptors for detecting movement of the head; in vertebrates, located in the utricle and saccule.

Blind Spot

An area in the visual field that lacks light-detecting photoreceptor cells, where the optic nerve exits the retina, leading to a lack of visual perception in this spot.

Ampulla

A bulging structure in the body, such as the dilated portion of a canal or duct, particularly in the gastrointestinal and reproductive tracts.

Exteroceptors

Sensory receptors that detect stimuli from the external environment, such as sound, light, and temperature.