To Marketers, the Term Utility Refers to the Value Added

question 280

True/False

To marketers, the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.

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Definitions:

Diehards

Individuals who are strongly resistant to change or who hold firm to a particular belief or position.

Activists

Individuals committed to driving change within society through various forms of advocacy and action.

Customer Preferences

Refers to the likes, dislikes, desires, and needs that guide consumer decisions.

Leadership Role

A position within an organization or group where a person guides and influences others towards achieving common goals.