Which of the Following Statements About Service Utility Is Most

question 239

Multiple Choice

Which of the following statements about service utility is most accurate? Service utility is

• A) becoming less important to retailers in this age of self-service marketing.
• B) the one type of utility that online firms provide more efficiently than traditional retailers.
• C) more likely to be provided by wholesalers than by retailers.
• D) becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.

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Definitions:

Perceived Organizational Support

Employees' beliefs about how much their organization values their contributions and cares about their well-being.

Sense of Support

The perception or feeling that one is supported by others, especially in a social or emotional context.

Supervisory Support

Assistance and guidance provided by supervisors to their subordinates to help them perform their duties effectively.

Work Group

A collection of individuals who are assembled to perform activities that contribute towards achieving a common task or goal.