Which of the Following Statements About Service Utility Is Most

question 239

Multiple Choice

Which of the following statements about service utility is most accurate? Service utility is

• A) becoming less important to retailers in this age of self-service marketing.
• B) the one type of utility that online firms provide more efficiently than traditional retailers.
• C) more likely to be provided by wholesalers than by retailers.
• D) becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.

---

Definitions:

Least Preferred Co-Worker

A concept used to measure a leader's task or relationship orientation by assessing their feelings about their least preferred coworker.

Leadership Style

The patterns, methods, and behaviors used by an individual to influence, motivate, and direct others in a group or organization.

Evolutionary Perspective

A theoretical approach in various disciplines that examines the evolutionary basis of behaviors and traits, arguing that many human psychological processes and physical features have evolved to solve recurrent problems in human ancestral environments.

Evolutionary Fitness

A measure of an organism's ability to survive and reproduce, thus passing its genes to the next generation.