What Is Utility? What Are the Major Types of Utility

question 32

Essay

What is utility? What are the major types of utility? Give an example of how marketing intermediaries can provide each type of utility.

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Definitions:

Misleading Questions

Questions that suggest a particular answer or contain information that assumes something not proven, potentially altering the memory or perception of the event asked about.

Eyewitnesses

Individuals who have directly seen an event or crime and can provide first-hand accounts of what occurred.

The Misinformation Effect

A phenomenon where a person's recall of episodic memories becomes less accurate due to post-event information.

Trinitite

A type of glassy residue left on the desert floor after the plutonium-based Trinity nuclear bomb test in 1945, near Alamogordo, New Mexico.