Marketers Provide a Total of Four Types of Utility: Primary

question 233

True/False

Marketers provide a total of four types of utility: primary, secondary, marginal, and total.

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Definitions:

Proposal

A formal suggestion or plan put forward for consideration or discussion by others.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives.

Advertising Client

A company or individual who hires advertising agencies to create and manage marketing and advertising campaigns.

Scribe

A person who writes or records speeches, proceedings, or other information.