One Way That Marketers Can Provide Utility Is by Making

question 204

True/False

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

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Definitions:

Vending Machine

An automated machine that provides items such as snacks, beverages, cigarettes, or lottery tickets to consumers after money, a credit card, or a specially designed card is inserted into the machine.

Consumer Surplus

The difference in the collective amount that consumers are poised and able to expend on a product or service and the amount they actually expend.

Consumer Surplus

The gap between the price consumers are prepared to pay for a product or service and the amount they end up spending.

Scented Candles

Candles infused with fragrances intended to release a pleasant aroma when lit, often used for ambience, aromatherapy, or decoration.