Marketing Intermediaries

question 297

Multiple Choice

Marketing intermediaries

• A) add value that exceeds the cost of their services.
• B) add cost that exceeds the value they provide.
• C) increase the number of exchange relationships in the channel.
• D) complicate the distribution process.

---

Definitions:

Perceptual Capacities

The ability of the sensory system to recognize and interpret environmental stimuli through the processing of information sensed.

Vision

The ability to see, interpreting light signals through the eyes to form images of the surrounding environment.

Hearing

The sensory process by which sound waves are translated into signals that can be interpreted by the brain, allowing for the perception of sound.

Childbirth

The process of giving birth to a baby, involving labor and delivery.