Placing Ads in Newspapers and Having Knowledgeable Salespeople to Answer

question 11

Multiple Choice

Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide

• A) form utility.
• B) possession utility.
• C) time utility.
• D) information utility.

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Definitions:

Expenses

Costs incurred by a business in its operational activities.

Profitability Analysis

Marketing analytics tool that measures how much profit the firm generates, as well as how much profit certain aspects of the firm, including regions, channels, and customer segments, contribute.

Profit Margin

A financial metric that measures the percentage of revenue that exceeds the cost of goods sold, indicating the profitability of a business.

Revenue Analysis

A process of reviewing and evaluating the income generated from operations, usually to understand financial performance and identify improvement areas.