The Effectiveness of Direct Mail Advertising Suffers from

question 42

Multiple Choice

The effectiveness of direct mail advertising suffers from

• A) its inflexibility.
• B) the limited length of the message.
• C) the consumer perception that it is junk mail.
• D) its inability to target specific markets.

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Definitions:

Outsourcing

Is a decision to allow one or more of a company’s value chain activities to be performed by onshore independent specialist companies that focus all their skills and knowledge on just one kind of activity.

Bona Fide

Genuine; real; without intention to deceive or any fraud involved.

Non-Discrimination Quotas

Policies or measures implemented to ensure equal opportunities by requiring a certain percentage of minorities or women in hiring or admissions.