Evidence Indicates That the Best Promotional Strategy for Firms Operating

question 154

Multiple Choice

Evidence indicates that the best promotional strategy for firms operating globally is

• A) a "one-mix-fits-all" strategy.
• B) to uniquely design a strategy for each country.
• C) based on total operating costs and the nation's disposable income.
• D) designed by foreign intermediaries who control promotion.

---

Definitions:

Quantitative Research

A research method focusing on obtaining data through empirical assessment, such as statistical, mathematical, or numerical data.

Trait Approach

A theory of leadership that suggests certain inherent personality traits and characteristics contribute to great leadership.

Global Leadership Behaviors

The actions or conduct exhibited by leaders who effectively navigate and manage across diverse cultural, political, and economic contexts internationally.

Country Clusters

Groups of countries classified together based on certain similarities, such as cultural, economic, or geographical traits.