The Approach Step of the Selling Process Attempts to

question 38

Multiple Choice

The approach step of the selling process attempts to

• A) qualify potential customers who are willing and able to buy.
• B) build credibility and establish rapport.
• C) close the sale.
• D) learn about potential customers and their wants and needs.

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Definitions:

Relative Market Shares

A metric comparing a company's market share to that of its largest competitor, indicating competitiveness in the market.

Stars

In a business context, products or business units that have a large market share in a fast-growing industry, according to the BCG matrix.

High Market Growth Rates

Describes markets that are expanding rapidly, with increasing sales and consumer interest, often providing lucrative opportunities for businesses.

Relative Market Shares

A metric comparing a company's market share to that of its largest competitor, indicating competitiveness in a market.