The Strategy of Directing Advertising and Sales Promotion Toward Consumers

question 171

Multiple Choice

The strategy of directing advertising and sales promotion toward consumers to stimulate them to request the products from their local retailers is called a

• A) pull strategy.
• B) segmentation strategy.
• C) push strategy.
• D) product placement strategy.

---

Definitions:

Project Planning Tools

Software applications or methodologies designed to assist in organizing, managing, and tracking the progress of projects.

Scope

The extent or range of coverage, action, or influence; often defines the boundaries of a project, study, or discussion.

Track Changes

A feature in many word processors that records changes made to a document, allowing reviewers to see edits.

Comments

Comments are expressions of opinion or feedback, often provided as annotations or remarks concerning a particular statement or piece of work.