Tom and Melody Have Decided to Work Together to Write

question 158

Multiple Choice

Tom and Melody have decided to work together to write a news release that describes the benefits of MuscleMaster and cites the rave reviews of the fitness experts who have already tried the equipment. They intend to send the release to a list of columnists who write in fitness magazines or have health and fitness columns in newspapers, hoping that some of these writers will include information about the MuscleMaster in their articles. Tom and Melody hope to utilize

• A) publicity.
• B) a push strategy.
• C) viral marketing.
• D) swag promotion.

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Definitions:

Labor

The effort by individuals to produce goods or provide services in exchange for wages or other forms of compensation.

Black Workers

Individuals of African descent in the labor force, historically facing discrimination and unequal opportunities in various economies.

National Urban League

A nonpartisan civil rights organization in the United States that advocates on behalf of African Americans and against racial discrimination.

George Edmund Haynes

An influential African American sociologist and social worker who co-founded the National Urban League, focusing on improving social conditions for African Americans in urban areas.