The First Step in the Public Relations Process Is to Ensure

question 60

True/False

The first step in the public relations process is to ensure that everyone in the organization understands the firm's position on key issues. With this information widely available, efforts can be made to persuade the public of the firm's virtues.

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Definitions:

Expressions Given Off

Non-verbal cues that individuals exhibit, often unconsciously, which can reveal their true feelings or intentions.

Erving Goffman

A Canadian-American sociologist, Erving Goffman is known for his work on the symbolic interaction perspective, particularly his study of the social construction of self.

Tells

Subtle physical or verbal cues unintentionally revealed, often used in the context of poker or psychology to indicate a person's true feelings or intentions.

Agents of Socialization

Individuals, groups, or institutions that play significant roles in integrating people into society by teaching social norms, values, and practices.