A Promotional Campaign Begins by

question 139

Multiple Choice

A promotional campaign begins by

• A) identifying a target market.
• B) defining the objectives for each element of the promotion mix.
• C) determining a promotional budget.
• D) developing a unifying message.

---

Definitions:

Swahili

A Bantu language widely used as a lingua franca in East Africa and having official status in Kenya, Tanzania, and Uganda.

Royal Authority

The power or right governing a monarchy, derived from a sovereign ruler such as a king or queen, with authority often considered divinely ordained or established by tradition.

Kingdom of Benin

A pre-colonial African empire located in what is now Nigeria, renowned for its art, especially its bronze sculptures.

Copper Plaques

Metal pieces often used for commemorative, artistic, or informative purposes.