In Terms of Total Dollars Spent, the Number One and Two

question 145

Multiple Choice

In terms of total dollars spent, the number one and two advertising media are

• A) television along with direct mail.
• B) digital and television.
• C) television and newspapers.
• D) digital and radio.

---

Definitions:

Variable Expenses

Costs that fluctuate with production volume or business activity levels, such as materials and labor.

Fixed Expenses

Costs that do not fluctuate with the level of production or sales, such as rent or salaries.

Annual Sales

The total revenue generated from goods or services sold by a company during a fiscal year.

Advertising Budget

The amount of money allocated by a company to spend on advertising campaigns over a specific period.