Which of the Following Media Enables Firms to Quickly Change

question 180

Multiple Choice

Which of the following media enables firms to quickly change their advertising message?

• A) irectories
• B) magazines
• C) newspapers
• D) television

---

Definitions:

Trait Theories

Psychological perspectives that focus on measuring, identifying, and analyzing individual differences in personality traits.

Fluid Cognitive Structure

Refers to an aspect of cognitive ability that involves the capacity to reason quickly and think abstractly, allowing for problem-solving and the learning of new tasks.

Consistently

Acting or behaving in the same way over time, showing steady conformity to the same principles, course, form, etc.

Chronically Underaroused

Describes a condition or state in which an individual consistently exhibits lower than average levels of physiological or psychological arousal.