Spokes Bicycles Is Looking to Change Up Its Promotional Strategy

question 76

Multiple Choice

Spokes Bicycles is looking to change up its promotional strategy and focus on its relationships with customers. Which of the following is required for Spokes to build meaningful relationships with its customers?

• A) giving consumers access to limited information
• B) tracking customer purchases
• C) promoting to rather than working with customers
• D) offering full-service purchases over their cell phones

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Definitions:

ULPA

ULPA (Ultra Low Penetration Air) filters are air filtration devices designed to trap extremely small particles, used in cleanrooms and surgical environments to maintain high air quality standards.

Effective

Capable of producing the intended or desired result.

Capital Contribution

Money, property, or other assets contributed to a company or partnership by its owners or partners to support its operations.

Limited Partner

An investor in a limited partnership who is not involved in daily business operations and whose liability is limited to the amount they invested in the partnership.