A Good Public Relations Program Recognizes That the

question 109

Multiple Choice

A good public relations program recognizes that the

• A) company must not ever admit fault.
• B) firm must be willing to make changes in its policies and procedures.
• C) firm must be independent of production and service activities.
• D) media are not to be trusted since they profit by selling bad news.

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Definitions:

Lysosome

An organelle in the cytoplasm containing degradative enzymes enclosed in a membrane, involved in breaking down cellular waste.

Endocytosis

A cellular process by which a cell engulfs external particles, bringing them into the cell within a vesicle.

Sodium Chloride

A chemical compound with the formula NaCl, known commonly as table salt, used in cooking and food preservation.

Membrane Proteins

Proteins that are found within or attached to the membrane of cells, involved in various cellular processes.