To Generate Enthusiasm About a Good or Service, Sales Promotion

question 74

Multiple Choice

To generate enthusiasm about a good or service, sales promotion

• A) targets groups internally and externally.
• B) directs stockholders to sell their stock when prices increase.
• C) is ineffective in reaching the B2B market.
• D) has declined in importance because of time and cost limitations.

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Definitions:

Competitive Industry

An industry environment where numerous competitors offer similar products or services, resulting in the need for businesses to vie for market share and customer attention.

Homogenous Product

Goods that are identical in quality and cannot be distinguished from one another by consumers.

Barriers To Entry

Obstacles that prevent new competitors from easily entering an industry or area of business, such as high start-up costs or complex regulations.

Economic Profits

Profits exceeding the opportunity costs of the inputs used in the production process, an indicator of efficiency and effectiveness in resource utilization.