________ Refers to Such Tactics as Paying People to Say

question 231

Multiple Choice

________ refers to such tactics as paying people to say good things about a product online or setting up multilevel selling schemes that reward people for directing their friends to a company's website.

• A) Virtual inducement
• B) Cyber offers
• C) Viral marketing
• D) Pseudo-marketing

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Definitions:

Humanistic-existential Perspective

An approach in psychology that emphasizes individual potential for growth and the importance of self-awareness and personal freedom.

Self-awareness

The conscious knowledge of one's own character, feelings, motives, and desires, allowing individuals to understand themselves better and how others perceive them.

Self-concept

An individual's perception of their own strengths, weaknesses, thoughts, beliefs, motivation, and emotions.

Big Five Factor Model

A model that identifies five broad dimensions of personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.