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A ________ Is an Endorsement from a Customer Praising a Firm's

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A ________ is an endorsement from a customer praising a firm's product.


Definitions:

Antibodies

Proteins made by the immune system that are responsible for identifying and deactivating foreign entities such as viruses and bacteria.

Memory B Cell

A type of B cell that remains after an initial immune response and can quickly respond to subsequent exposures to the same antigen.

Intracellular Antigens

Molecules located within cells that, when recognized as foreign by the immune system, can trigger an immune response.

Cell-Mediated Immunity

A type of immune reaction that is independent of antibodies, instead relying on the activation of phagocytes, antigen-specific cytotoxic T-lymphocytes, and the secretion of diverse cytokines when reacting to an antigen.

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