Kerry Cottage Carries Authentic Irish Gifts and Clothing

question 181

Multiple Choice

Kerry Cottage carries authentic Irish gifts and clothing. The company uses a good deal of television advertising and sales promotion activities to attract consumers to retail shops in search of its brand. What strategy is Kerry Cottage utilizing?

• A) systems
• B) placement
• C) push
• D) pull

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Definitions:

Communally Connected

A state of being interlinked with others in a community, fostering a sense of belonging and shared purpose.

Marginalized Groups

Populations or groups within a society that are excluded or discriminated against, leading to lower social status and limited access to resources.

Cognitive Benefits

Advantages related to mental processes, such as improved memory, attention, or problem-solving abilities.

Expresses Gratitude

The act of showing appreciation or thanks towards others, often enhancing interpersonal relationships.