Blake Took a Marketing Class at the Local Community College

question 263

Multiple Choice

Blake took a marketing class at the local community college before starting his landscape business. He decided that his time would be better utilized in this class because if he could learn to sell his services well, the revenues and profits would follow. Your assessment of his plan might include which of the following?

• A) Blake understands that marketing is the lifeblood of the company, and he is right on track with his approach.
• B) Blake has elected to operate like a virtual company and leave various parts of the business including accounting, environmental trends scanning, and management to outsourcers.
• C) Blake knows that increasing revenues will always keep the business profitable and in a positive cash position.
• D) Blake needs to realize that the ability to understand and interpret financial statements provided by his accountant might enhance his profits.

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Definitions:

Bypassing

Bypassing involves circumventing or avoiding an obstacle or restriction, finding an alternative path or method to achieve an objective.

Grapevine

An informal communication network within an organization or group, which information often spreads through.

Skillful Managers

Individuals who are adept at directing, controlling, and organizing resources and people to achieve organizational goals.

Interpreting The Message

The process of understanding and making sense of communicated information or signals.