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Isabel created Waterfront Sports at a nearby lake resort. She wanted to combine her accounting degree with her love of the outdoors and kayaking. One of her first business purchases was a computerized accounting program. She learned in her college classes that a good software system will eliminate accounting cycle steps and the time it takes for her to interpret the results. As she put it, "It should make the decisions for me!"
Total Revenue
The complete amount of income generated by the sale of goods or services before any costs or expenses are subtracted.
Perfectly Price Elastic
A market situation in which demand or supply responds infinitely to changes in price, meaning any tiny price change results in an infinite quantity demanded or supplied.
Demand
The quantity of a good or service consumers are willing and able to purchase at various prices during a given period.
Tickets
Documents or electronic vouchers that grant the holder the right to admission to an event, transport service, or the like.
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