Examlex
The Internet has changed the emphasis of promotion from promoting to customers to working with customers.
Gain-Loss Theory
A social psychological theory suggesting that an increase or decrease in the perceived value or approval from others influences attraction and emotional reactions.
Compliment Hypothesis
A proposition suggesting that positive feedback or flattery can enhance the effectiveness of a persuasive message.
Self-Esteem
A measure of how much you value and respect yourself.
Perceived Similarity
The extent to which individuals believe they share common attributes, beliefs, or interests with others.
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